What Drives Brand Loyalty?
- Personalization - 79% percent of customers are very satisfied with loyalty programs with high personalization
- Presence - the ability of a brand to be present across multiple channels and seamlessly interact with the customer through these channels mean higher customer engagement
- Social responsibility - customers like supporting brands with a purpose that resonates with theirs
- Emotional loyalty - companies that can build an emotional connection with their audience enjoy 46% more spend than customers without emotional bonds
Chatbots and Brand Loyalty
Chatbots Can Drive Personalization
Chatbots Driving Presence
Chatbots Driving Social Responsibility
Chatbots Driving Emotional Loyalty
Putting it All Together
An effective loyalty program for any business does not stop at just reward points and mailing list updates.
Being available and responsive to your customers is an important part of your whole program. This boost in customer experience can be very favorable to any business, regardless of the industry.